In a quickly changing educational and cultural environment, Lutheran schools focused on classical education continue to face the challenge of recruiting students who are both academically prepared and spiritually connected to their school's identity. This session will explore how mission-focused recruitment and admissions strategies can reinforce the core values of faith and freedom that are vital to classical Lutheran education. Effective recruitment today requires more than just hitting numerical targets. It involves sharing a compelling story that clearly communicates an institution’s mission, vision, and confessional honesty. When recruitment and admissions practices align with these commitments, schools attract students who strongly identify with their purpose—students who are more likely to succeed academically, participate in spiritual growth, and contribute meaningfully to the Church and society. This presentation will provide practical strategies and examples for integrating mission and theological identity into recruitment messaging, campus visit experiences, and admissions processes. Topics will include clearly and engagingly articulating institutional values; training faculty, staff, and alumni as mission ambassadors; and creating admissions pathways that identify students likely to succeed in a classical Lutheran environment. We will also examine methods for assessing the effectiveness of mission-driven recruitment efforts and making thoughtful adjustments over time. Designed for church and school leaders, teachers, and parent volunteers, this session will provide participants with practical tools to build cohesive, sustainable recruitment models rooted in Lutheran theological principles. Attendees will gain a framework for aligning communication, outreach, and admissions efforts around a shared mission—ensuring that recruitment not only achieves enrollment goals but also enhances the long-term health of Lutheran education and its enduring witness in the world.